Revitalizing the Brand, Expanding Offerings, and Attracting a Wider Audience ???

The Clorox Company acquired Burt's Bees in 2007. This bold decision proved to be a win-win situation, as Burt's Bees gained access to Clorox's extensive R&D and distribution channels while benefiting from the expertise of an established natural and sustainable brand.

Recognizing the potential to bridge the gap between renowned brands and a blossoming natural brand with a dedicated consumer base, I eagerly requested to work on Burt's Bees.

Our mission was clear: refine the brand and expand its offerings to appeal to a broader audience, all while ensuring the continued loyalty of its passionate consumer base.

I led the collaborative effort between the team in Durham, NC, and the internal talent at the Clorox headquarters in Oakland, CA.

, we embarked on an exciting journey of brand transformation.

Through our concerted efforts, we successfully refreshed the brandmark, introducing a refreshed visual representation that captured the essence of Burt's Bees.

But revitalizing the brand was just the beginning. Recognizing the demand for new and innovative products, we launched an array of exciting additions to Burt's Bees' product portfolio.

Introducing new lip balm products and flavors, we delighted consumers with enticing options that took their self-care routines to new heights.

In a stroke of creativity, we unveiled the much-loved Tinted Lip Balm Duos, offering a touch of color fused with our signature natural ingredients.

Understanding the need for hydration in every skincare regimen, we developed the groundbreaking Intense Hydration product line. These highly sought-after products became a staple for maintaining vibrant and nourished skin, further solidifying Burt's Bees' position as a forerunner in natural beauty.

Expanding on our success, we also took Burt's Bees into new territories with the expansion of the Güd sub-brand line of products. With the same commitment to natural ingredients, Güd provided consumers with a holistic experience that extended beyond personal care, offering a range of home and lifestyle products.

Today, we stand proud and fulfilled, knowing that our collaboration and dedication have propelled Burt's Bees to unprecedented heights. As the Clorox Company's acquisition of Burt's Bees continues to bear fruit, we remain committed to championing the values that have made the brand synonymous with natural beauty. With a refreshed brand image, an expanded product lineup, and a growing audience, Burt's Bees has truly become a trailblazer in the natural market, inspiring consumers worldwide to embrace nature's goodness for their well-being.

Revitalizing the Brand, Expanding Offerings, and Attracting a Wider Audience

In 2007, The Clorox Company acquired Burt’s Bees. This decision proved to be a win-win, as Burt’s Bees gained access to Clorox’s extensive R&D and distribution channels while Clorox benefitted from the expertise of a natural and sustainable brand. Building upon my success with Green Works, I requested to oversee the Burt’s Bees design integration, recognizing the potential to bridge the gap between renowned brands and a blossoming natural brand with a dedicated consumer base.

The mission was clear: refine the brand and expand its offerings to appeal to a broader audience, all while ensuring the continued loyalty of its passionate consumer base. I worked closely with the team in Durham, NC to further expand my knowledge of the brand and existing design language in order to lead the creative efforts with the internal talent at the Clorox headquarters.

This collaboration resulted in a brandmark refresh, the launch of additional lip balm products and flavors, the launch of Tinted Lip Balm Duos, the Intense Hydration product line, and numerous gift and holiday packs.

These included line extensions for Burt’s Bees’ sub-brand, Güd, which appealed to a younger target demographic with its fresh and whimsical line of natural bath and body care.